Zong Qinghou: Wahaha prepares to build vertical e-commerce for health products

Zong Qinghou: Wahaha prepares to build vertical e-commerce for health products
Sauna, Yewang learned on April 18 that the chairman of Wahaha Group Zong Qinghou found in an interview program that Wahaha has now completed a full resumption of work, and sales have increased by 31% in the four months to date.Wahaha is preparing four e-commerce platforms for health products e-commerce platform, food and beverage e-commerce platform, cross-border e-commerce platform and Habao Amusement Park.Wahaha wants to enter the existing clues of e-commerce platform business operations.On March 24, Hangzhou Wahaha E-Commerce Co., Ltd. was established with a registered capital of 200 million US dollars. Its business scope includes food business, food internet sales, import and export of goods, and import and export agents.On April 2, Hangzhou Wahahaha Hongzhen Cross-Border E-Commerce Co., Ltd. was established with a registered capital of 5 million. Its business scope includes Internet sales, daily necessities sales, and import and export of goods.Zong Qinghou believes that consumers’ online shopping habits have been formed and affected by the epidemic, a large amount of consumption has shifted from offline to online, and Wahaha’s channel advantage has always been offline.Therefore, Wahaha intends to establish its own food and beverage e-commerce platform, promote the combination of online and offline channels, and create a digital marketing platform.After the platform is mature, it can also help other companies sell food and beverages.Regarding the reasons for getting involved in health care e-commerce, Zong Qinghou said that China’s big health industry has reached a trillion-scale market size, which is very promising; through this outbreak, consumers are paying more attention to their own health, prompting the promotion of big health industryDevelopment; Wahaha proposed the “Great Health” strategy many years ago, which already has the foundation in the development and production of healthy food.At present, there is no professional, vertical health product sales platform in China, which is a possibility for Wahaha.In addition to selling its own products, Wahaha also intends to invite well-known domestic and foreign health products brands to settle in.Sauna, Ye Wang Wang Ziyang editor Li Yan proofreading Li Xiangling